Sony is a market leading electronics brands specialising in AV, gaming, imaging and computer products.
Sony was founded in Japan in 1946 by around 20 engineers with start-up capital of 190,000 Yen. Founder Masaru Ibuka said the purpose of setting up the company was to “establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture.” Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products. Today, Sony’s purpose is to fill the world with emotion, through the power of creativity and technology.
Sony’s success has been due in part to an unwavering commitment to creating innovative products that are designed to move customer emotionally. Throughout its long history, Sony has created a number of ground-breaking products including the world’s first direct-view portable TV in 1960s, the first stereo cassette player, the Sony Walkman in 1979 and the world’s first OLED TV in 2007. Sony has been decorated with numerous prestigious awards including an Emmy in 1973 for its pioneering work with colour televisions.
Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products, as well as broadcast & professional products and solutions.