GoPro is the world’s most recognisable action camera brand.
GoPro was founded in the USA in 2002 in an attempt to create affordable camera equipment that could capture adventure-sports footage. GoPro’s first offering was a 35mm camera that was lightweight and rugged enough to be used in extreme circumstances but lacked immediacy. A shift towards the creation of digital camcorders led to enormous success and the birth of one of the most versatile cameras on the market.
GoPro cameras such as the GoPro Hero models are used by some of the biggest production companies, brands, sports stars and celebrities on the planet. By engaging with its customers and encouraging them to share their footage, GoPro has also enabled some of the most breath-taking footage on the Internet.