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September: ALF Italia Dining

Luxury craftsmanship for your sanctuary


YOUR living space is special because we furnish it to our specific tastes with the best possible aesthetics that please us.

This is why choosing the best furniture is so important to us, because it occupies our most personal space, yet we want it to be a reflection of who we are, a reflection of our tastes and preferences. 

For many, pieces that are classic, timeless and elegant yet stylish are what we look for. 

This preference applies to key pieces such as the dining set, because the dining area is a focal the point in one’s home, where special family dinners and meals are had, where families and friends congregate when there is a birthday, or a special festival such as Hari Raya, Chinese New Year, Deepavali or Christmas. 

And if you are blessed to have a very talented home cook who fancies themselves to be a chef, when they present the meals they’ve slaved so hard in the kitchen to make, the dining set is the perfect presentation space for their delicious creations. 

Imagine it – your spouse has prepared their best attempt of a Jamie Oliver dish, and so, you want the dining table to be the perfect the backdrop for their hard work when they place the dish in front of you.


Choosing beautiful pieces for your dining area then becomes an important decision. 

As a homeowner, you want a durable piece that lasts, looks elegant and represents a reflection of your loved ones, on top of the overall look and feel of your home. 

Harvey Norman, as a retailer with a significant presence in Malaysia, is the exclusive partner that provides stunning, elegant pieces of high craftsmanship and luxury from the ALF Italia range. 

The partnership, now spanning a decade, means Harvey Norman is the only place where you can discover these grand and graceful dining sets from this range, under which there are key models, namely, Montecarlo, Mont Noir, Canova and Vega. 

According to Harvey Norman’s Furniture general manager Mark Mah, the retailer goes to great lengths “to choose models both relevant to and suitable for the Malaysian market”, adding that the dining sets chosen from the ALF Italia range are “classic, yet modern.”

The ALF Italia brand, Mah elaborated, is well known in Europe for not only incredible craftsmanship, attention to details and luxury but also for its innovation. With the sophistication from the ALF Italia range is the promise of hardwearing surfaces beneath the high gloss. “They are one of the most influential design leaders in the market,” he added, sharing how the Italian furniture company has not only placed quality as the cornerstone of their brand but has also undertaken design for such ranges with modern living and contemporary style trends in mind. 

This reflects the recognition from the company that customer tastes do change, and Harvey Norman is in the perfect position to offer its customers and shoppers the absolute best in dining sets.

If black lacquer is more to your taste, you may want to consider the Mont Noir style, which comprises simplicity, elegance but also charming rose gold accents and hardware

As consumers, we prefer our dining areas to look stylish and grand, because we know the dining area needs to reflect the love, care and attention we put into presenting the best meals for our loved ones.

For instance, ALF designers choose and use only the finest materials for all products under the range, selecting the best woods to create the highest quality lacquered veneers for the dining room furniture and even for supplementary pieces such as side cupboards (these side cupboards, as any good host and hostess know, are useful for placing drinks, glasses and beautiful vases or bowls of snacks, candy and titbits, when entertaining many guests at one’s home.) 

Your guests will certainly be impressed by these sophisticated yet strong dining pieces. Speaking of quality materials and fine finishes, the Montecarlo dining sets come in beautiful grey Koto Woodgrain with a high-gloss finish

If black lacquer is more to your taste, you may want to consider the Mont Noir style, which comprises simplicity, elegance but also charming rose gold accents and hardware.

If a more sleek and linear design is what your personal style dictates, then Harvey Norman has the Canova models for dining sets.

A modern collection, the Canova dining set is presented in a white palette, with chrome details and marble accents, and of course, a high-gloss finish.

For homeowners where space might dictate their dining set acquisitions, the Vega range is worth considering as it speaks grandeur but designed for smaller-spaced areas.

The craftsmanship of ALF Italia is evident in every beautifully conceived piece of dining furniture, and Malaysian homeowners are fortunate that the range is available exclusively at Harvey Norman stores.

Shop online now or walk-in at Harvey Norman’s IPC Flagship Superstore located at L2.07 of IPC Shopping Centre.


*This article was published in STARSPECIAL, Sunday 22 September 2019

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