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Visual Merchandiser

Job Title : Visual Merchandiser

Name of Department :Furniture & Bedding

Reports To : Regional Visual Merchandiser


SCOPE AND GENERAL PURPOSE OF THE JOB

Promote products, brand and image by creating an eye-catching display using visual and graphic elements. The main objective of visual merchandising is to increase sales and buyer attention, capitalizing on the human tendency to ‘window-shop’.

MAIN DUTIES AND RESPONSIBILITIES

  1. Creating and maintaining a compelling presentation of merchandise that will engage customers and help stimulate sales activity.
  2. Decide what goes into the display window, and how often to come up with new window display ideas.
  3. The work involves researching to get an understanding of what is a needed, and coming up with design idea. Visual merchandisers also source elements such as lighting, props and accessories.
  4. To make the most of the space available, work within a budget and meet deadlines. Installing and dismantling displays may also be part of the job description.
  5. Plan the layout of various items that are stacked inside the store, in a manner that encourages greater customer interest and sales.
  6. Interact with customers to get a better idea about any changes that need to be made in the presentation of merchandise.
  7. Manage the inventory and decide how many items need to be displayed and stocked at one particular moment.
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