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Job Title : Visual Merchandiser
Name of Department :Furniture & Bedding
Reports To : Operations Manager
SCOPE AND GENERAL PURPOSE OF THE JOB
Promote products, brand and image by creating an eye-catching display using visual and graphic elements. The main objective of visual merchandising is to increase sales and buyer attention, capitalizing on the human tendency to ‘window-shop’.
MAIN DUTIES AND RESPONSIBILITIES
- Creating and maintaining a compelling presentation of merchandise that will engage customers and help stimulate sales activity.
- Decide what goes into the display window, and how often to come up with new window display ideas.
- The work involves researching to get an understanding of what is a needed, and coming up with design idea. Visual merchandisers also source elements such as lighting, props and accessories.
- To make the most of the space available, work within a budget and meet deadlines. Installing and dismantling displays may also be part of the job description.
- Plan the layout of various items that are stacked inside the store, in a manner that encourages greater customer interest and sales.
- Interact with customers to get a better idea about any changes that need to be made in the presentation of merchandise.
- Manage the inventory and decide how many items need to be displayed and stocked at one particular moment.