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Next Generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Exceptional pure blacks for real-life depth and texture
Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
Sound comes directly from the screen
Acoustic Surface Audio +™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on screen with pictures and sound in total harmony for a truly immersive experience.
A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
Recreating lost texture, upscaling all content to 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality regardless of the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world visuals.
Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blurriness by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Easily access your favourite content
Find new favourites faster with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search query like "find action movies". Just say "Ok Google" to get started.
High-end graphics for the ultimate gaming experience
See games come alive with a vast array of real-world colours and deep contrast that brings out the finest details.
Designed with the environment in mind
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes.
Power Saving Mode helps save energy by adjusting the display brightness.
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed.
