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Sony Bravia 7 II 98-inch Class True RGB 4K HDR 2026 Google TV - Black (K-98XR70M2)

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Sony Bravia 7 II 98-inch Class True RGB 4K HDR 2026 Google TV - Black (K-98XR70M2)
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Description

Sony Merdeka Special Promo!

Experience cinema on a grand scale with the Sony BRAVIA 7 II 98-inch 4K HDR Google TV, featuring True RGB display technology for vibrant colours, exceptional clarity, detailed contrast, and smooth motion. Powered by Google TV, it offers easy access to popular streaming apps, voice control, personalised entertainment, and an immersive viewing experience in a sleek black design.

Key Features

A new dimension of color
Movie night, game day, or everyday viewing puts everyone in the picture. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control to faithfully reproduce content with consistent, true‑to‑life color in any lighting conditions.
Cinema
Your home. Your cinema
Packed with features designed for movie lovers, BRAVIA transforms your living room into the ultimate cinema - perfect for enjoying the best movie experiences with your loved ones.
Cinematic big screen experience
A Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.
Authentic picture. From the studio to your screen
Step closer to the filmmaker's vision. Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.
Bring cinematic standards home
Our TVs are designed to meet the same standards that define the cinema experience. IMAX Enhanced®, Dolby Vision®, and Dolby Atmos® comply with cinema-grade standards, delivering the clarity, depth, and atmosphere that make movies unforgettable. Also, you can enjoy a truly cinematic experience with select Disney+ movies in IMAX Enhanced on BRAVIA and BRAVIA Theater.
Epic Quality. Limitless Entertainment
Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.
My Cinema presets. Tailored to the moment
Choose from cinema-optimized picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.
Picture
Refined picture. Exceptional in every scene
Every scene comes alive with True RGB. Colors gain a new level of richness, and even the quiet details in between are revealed - drawing you deeper into the story.
True RGB, the future of color
Powered by a newly evolved RGB Backlight Master Drive Pro built on two decades of innovation, Sony's True RGB is three independently controlled RGB LEDs. It delivers unprecedented color volume, precise color gradation, and a significantly wider viewing angle, enhancing the movie-watching experience even further.
Elevated color accuracy without compromise
Sony unites the color range of our flagship QD-OLED with the high brightness of Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.
See the hidden depths in a new way
From the brightest peak to the darkest shade, Sony's True RGB captures smooth color gradation in every subtle tonal detail. It brings greater depth to the story on screen.
Same stunning picture from any seat
With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.
Crystal clear pictures with AI upscaling technology
XR Clear Image AI intelligently upscales your favorite content to 4K by restoring details lost during the transmission process. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image.
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
Day or night - the picture adapts automatically
Our True RGB TV uses real-time sensing to optimize brightness and color tone automatically. By detecting ambient light and LED efficiency, it fine-tunes the picture to ensure high-fidelity, cinematic colors that stay comfortable for your eyes at any hour.
Individually calibrated. Consistently flawless
Behind every BRAVIA TV is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.
Sound
Immersive edge-of-your-seat sound, cinematic and dramatic
BRAVIA 7 II surrounds you with rich, room-filling sound - immersive and well-balanced with the scale of its stunning picture.
Cinema-like sound, perfectly matching pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋™, what you see and what you hear are perfectly matched.
From stereo to expansive 3D surround
Ordinary sound becomes extraordinary. With our proprietary 3D Surround Upscaling, stereo sound expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.
Crystal clear voice. With AI technology
No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.
Auto-calibrated to your room for perfect sound
BRAVIA TVs measure space and ceiling height to calibrate audio automatically. They deliver a perfectly balanced, cinematic experience without the stress of manual set-up.
Direct Connect with BRAVIA Theater Sub and Rear Speakers
Add just what you want- subwoofer, rear speakers, or both- directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theater system.
Perfect fit with Sony's soundbar
A soundbar that belongs with your TV. Designed to match in shape and style, the two merge into a single, refined presence that enhances your room without intrusion.
Features
Discover more on Google TV with Gemini
No more jumping between apps. Find what to watch by chatting with Gemini or with recommendations from across your apps.
Content
Over 10,000 apps and games, straight to your TV
Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.
Control
A remote for everyone
A newly designed remote created with feedback from end users. It features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps you quickly locate it. Valuable for all users, including those who are visually impaired.
Chat with Gemini hands-free to find the perfect movie or show
Tell Gemini what you're in the mood for and get personalized movie and show recommendations with helpful follow-up questions and detailed insights. You can also use your voice to find content, open apps, play music, get answers, and control compatible smart home devices - all without reaching for the remote.
Touch and control from your headphones
Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones, so you can stay immersed in your content without reaching for the remote.
Connect
Google Cast™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad, or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Connect with your Alexa
Connect your Alexa-enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.
Gaming
Perfect for PlayStation®5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadows and bright highlights, you’ll see fine details and true colors.
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.
All your gaming essentials in one place
Everything’s so easy with Game Menu 2. Check your status, fine-tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.
Dolby Vision® support brings gaming to life
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
Various features in HDMI 2.1
Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.
Design
Harmonic Presence. Blends flawlessly into your space
The transparent center stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wave-pattern bezel that echoes sound, the design stays harmonious, turning the TV into part of your décor.
The Mirage Stand. Subtle, seamless
The Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float.
Conceals cables, effortlessly
Newly designed pillars allow the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.
Seamless on your wall
BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take center stage.
Sleek, elegant bezel
Subtle by design. The bezel carries a fine wave texture that harmonizes with living spaces, while the slim bezel on all four sides ensures an uninterrupted viewing experience for deeper immersion.

*Images are for illustration purposes only

Specifications
General
Brand Sony
Model K-98XR70M2
Product-Type Google TV
Colour Black
TV Features
Screen Size 98"
Screen Size Group
  • 70" & above
Screen Definition 4K HDR TV
Smart Platform
  • Google TV
Display Resolution 3840 x 2160
Built-In Tuner Yes
Connectivity
  • WiFi + Ethernet(LAN)
Bluetooth 5.3
No. of HDMI
  • 4
No. of USB
  • 2
TV Dimensions
Product Width (without Stand) 218cm
Product Height (without Stand) 124.3cm
Product Depth (without Stand) 7.2cm
Product Width (with Stand) 218cm
Product Depth (with Stand) 54cm
Product Height (with Stand) 131.5cm
Dimensions
Weight (kg) 67.2
Product Height (cm) 131.5cm
Product Width (cm) 218cm
Product Depth (cm) 54cm
Packaged Dimensions
Packaged Height 139.6cm
Packaged Width 233.4cm
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Sony Bravia 7 II 98-inch Class True RGB 4K HDR 2026 Google TV - Black (K-98XR70M2)
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